文章基本信息

标题：A Study on the Effectiveness of Advertisement in Bank-Muscat
本地全文：下载
作者：M. Nasrin Sulthana ; Abdulla Saleh Mattar Al Balushi
期刊名称：International Journal of Business and General Management
印刷版ISSN：2319-2267
电子版ISSN：2319-2275
出版年度：2018
卷号：7
期号：3
页码：53-60
语种：English
出版社：IASET Journals
摘要：The topic “a study on the effectiveness of the advertisement in Bank Muscat” will help the bank to improve their level of customer satisfaction and to provide the effectiveness of in the services offered by them. The main objective of this study is to identify the effectiveness of the advertisement in Bank Muscat and to improve the level of customer satisfaction. The research design adopted here was descriptive analysis, with positivism as research philosophy and inductive approach is used. The research strategy adopted was surveyed and the sampling technique used was a simple random sampling technique in probabilitystic sampling method.