文章基本信息

标题：The Project of ‘Psychological Capitalization’ of the Romanian Wheat
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作者：Hurduzeu, Raluca ; Niculescu, Florentin Gabriel
期刊名称：The Romanian Economic Journal
印刷版ISSN：1454-4296
出版年度：2015
期号：57
页码：155
出版社：Editura ASE
摘要：The issue of the price of the wheat at harvesting in connection to high speculation, which is often illegal is a serious problem, with multiple negative effects on national, local and individual level. A campaign against this activity involves a set of tools to act simultaneously. Identifying a psychological problem and differentiated features this study proposes an advertising campaign for capitalizing on the concept of wheat in the collective mentality
关键词：visual subliminal message ; headline ; marketing differentiator ; collective mind ; advertising campaign .