文章基本信息

标题：Quantitative Analysis in Heuristic Evaluation Experiments of E-Commerce Websites
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作者：Xiaosong Li ; Ye Liu ; Zizhou Fan 等
期刊名称：Computer Science & Information Technology
电子版ISSN：2231-5403
出版年度：2017
卷号：7
期号：16
页码：71-80
DOI：10.5121/csit.2017.71607
出版社：Academy & Industry Research Collaboration Center (AIRCC)
摘要：This paper reports a pilot study on developing an instrument to predict the quality of ecommercewebsites. The 8C model was adopted as the reference model of the heuristicevaluation. Each dimension of the 8C was mapped into a set of quantitative website elements,the websites were scraped to get the quantitative website elements, and the score of thedimension was calculated. A software was developed in PHP for the experiments. In thetraining process, 10 experiments were conducted and quantitative analysis was regressivelyconducted between the experiments. The conversion rate was used to verify the heuristicevaluation of an e-commerce website. The results showed that the mapping revisions betweenthe experiments improved the performance of the evaluation instrument, therefore theexperiment process and the quantitative mapping revision guideline proposed was on the righttrack. The experiment results and the future work have been discussed.
关键词：E-commerce Website; Heuristic Evaluation; Regression Experiments; 8C framework;Quantitative Analysis