文章基本信息

标题：Analyse des strategischen Managements in landwirtschaftlichen Betrieben in Österreich auf der Basis eines errechneten Strategiewerts
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作者：Leopold KIRNER ; Walter WAGNER
期刊名称：Jahrbuch der Österreichischen Gesellschaft für Agrarökonomie
印刷版ISSN：1815-1027
出版年度：2016
卷号：26
页码：127-136
DOI：10.24989/OEGA.JB.26.14
出版社：Facultas
摘要：The following contribution analyses the current status of strategicmanagement among Austrian farmers with different operatingsystems. On the basis of 204 interviews a strategic value for each farmwas calculated. The average value was 3.25 which means only a middleestablished strategic management (scale from 1-6). Especially theorientation basis of costumer problems or new solutions seemsunderdeveloped among Austrian farmers.
关键词：strategic management; strategic value; survey; strategy;model Gälweiler.