文章基本信息

标题："Pay What You Want" als Preissetzungsmechanismus für Weinverkostungen
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作者：Andreas HILDENBRAND ; Evelyn PABST ; Ulrich SCHILLING 等
期刊名称：Jahrbuch der Österreichischen Gesellschaft für Agrarökonomie
印刷版ISSN：1815-1027
出版年度：2016
卷号：26
页码：43-52
DOI：10.24989/OEGA.JB.26.6
出版社：Facultas
摘要：Although a wine tasting is associated with cost, most tastings are offeredfor free in Germany. One solution to get paid nevertheless can beachieved by implementing a pay-what-you-want mechanism. Using anexperiment, we analyze the effect of such a mechanism at wine tastings.In our experiment, positive payments were generated. The provision ofinformation could increase the payments. The indication of a referenceprice did not increase them. The combination of both could increase thepayments. Consumers who were more familiar with wine did not makehigher payments than persons less familiar.
关键词：agribusiness; ex-cellar sale; experiment; wine