文章基本信息

标题：Exploring tactics of public intimacy on Instagram
本地全文：下载
作者：Vainikka; Eliisa; Elina Noppari ; Janne Seppänen
期刊名称：Participations
印刷版ISSN：1749-8716
出版年度：2017
卷号：14
期号：1
页码：108
出版社：Department of Theatre, Film and Television Studies, University of Wales
摘要：Issues relating to public intimacy characterise current online photo-sharing and visual self-performance practices. People increasingly post personal photos onto public or semi-public online spaces and have the need to negotiate the boundaries of disclosure and privacy. This article explores some of the tactics that ordinary ‘Instagrammers’ adopt when using the mobile photo-sharing app. Michel de Certeau’s theoretical distinction between tactics and strategies is used as a frame to analyse the empirical material. User tactics relating to privacy and authenticity, choices and actions that Instagram users make while operating in the virtual space, are reflected against Instagram’s public statements of their company strategy. The study presents that in their public self-performances, users constantly negotiate between their ideal me, their true me, the surrounding social norms and forming of an authenticity contract. The tactical choices are usually individual and users justify their choices first and foremost to themselves. Although users make individual tactical choices when using the app, they do not downright challenge the strategic goals of Instagram, but rather adapt to them.
关键词：Instagram; social media; self-performance; intimacy; authenticity; privacy; user; tactic; photography