文章基本信息

标题：EMPIRICAL STUDY OF PERCEPTION OF WOMEN CONSUMERS AND FACTORS TOWARDS PURCHASE DECISION OF TWO-WHEELERS IN CHENNAI CITY
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作者：M. Sakthivel Murugan
期刊名称：IMPACT : International Journal of Research in Humanities, Arts and Literature
印刷版ISSN：2347-4564
电子版ISSN：2321-8878
出版年度：2018
卷号：6
期号：1
页码：283-290
语种：English
出版社：IMPACT Journals
摘要：This study throws light on the Perception of Women Consumers towards the Purchase Decision of two wheelers in Chennai city. The study of opinion of Women Consumer towards purchase decision of two wheelers provides insight into women two-wheeler consumer market. Two wheelers play a significant role in the Indian Economy. This study helps to understand the factors influencing the purchase of two wheelers of women consumers and their satisfaction.