文章基本信息

标题：Marketing and innovations in different eras
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作者：Rahul Gupta ; Ayushi Paliwal
期刊名称：Journal of Management Research and Analysis
印刷版ISSN：2394-2762
电子版ISSN：2394-2770
出版年度：2017
期号：4
页码：172-177
语种：
出版社：Innovative Publication
摘要：The paper researches the various marketing strategies in different generations. There have been many innovations in the recent past so this paper tries to categorize the different strategies involved in eras. Different innovations are suited for various segments. The varied generations have requirements which need to be catered accordingly. Marketers cater to their needs by using various strategies as described in the paper. The paper describes the features of different generations and their understanding of the products. It also explains the buying habits of each individual of each segment which can benefit the marketers to sell the product. Finally the paper takes an example of TV and Telephones with the history of their origin to different marketing innovations which have been in the recent past to lure the customer needs and wants