文章基本信息

标题：Is the Sky Falling? New Technology, Changing Media, and the Future of Surveys
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作者：Mick P. Couper
期刊名称：Survey Research Methods
印刷版ISSN：1864-3361
出版年度：2013
卷号：7
期号：3
页码：145-156
语种：English
出版社：European Survey Research Association
其他摘要：In this paper I review three key technology-related trends: 1) big data, 2) non-probability samples, and 3) mobile data collection. I focus on the implications of these trends for survey research and the research profession. With regard to big data, I review a number of concerns that need to be addressed, and argue for a balanced and careful evaluation of the role that big data can play in the future. I argue that these developments are unlikely to replace transitional survey data collection, but will supplement surveys and expand the range of research methods. I also argue for the need for the survey research profession to adapt to changing circumstances.
其他关键词：big data;organic data;social media;mobile surveys;non-probability surveys