文章基本信息

标题：Revisiting "yes/no" versus "check all that apply": Results from a mixed modes experiment
本地全文：下载
作者：Gerry Nicolaas ; Pamela Campanelli ; Steven Hope 等
期刊名称：Survey Research Methods
印刷版ISSN：1864-3361
出版年度：2015
卷号：9
期号：3
页码：189-204
语种：English
出版社：European Survey Research Association
其他摘要：The work of Smyth, Dillman, Christian, and Stern (2006) and Smyth, Christian, and Dillman (2008) compares “yes/no” questions to “check all that apply” questions. They conclude that the “yes/no” format is preferable as it reflects deeper processing of survey questions. Smyth et al. (2008) found that the “yes/no” format performed similarly across telephone and web modes. In this paper we replicate their research and extend it by including a comparison with face-to-face in addition to telephone and web and by using probability samples of the general adult population. A cognitive interviewing follow-up was used to explore the quantitative findings. Our results suggest there are times when the “yes/no” format may not perform similarly across modes and that there may be factors which limit the quality of answers.
其他关键词：survey methods; mode of data collection; questionnaire design; check all that apply; forced choice