The environment for distribution of fresh produce in Japan is better than that in other countries. However, the loss and damage to fresh produce during distribution is more than 10%. To achieve a stable supply for domestic distribution and to expand export to foreign countries, it is now vital to control the damage to fresh produce. This review paper expounds the theory and methods for evaluating damage to fresh produce due to vibration and shock during transportation. Moreover, this paper also explains the requirement of packaging fresh produce and introduces latest examples of packaging that can control damage occurrence.