文章基本信息

标题：Factors Affecting Competitive Rivalry of Rice Shop Owners: multiple regression analysis
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作者：M. B. M. Ismail
期刊名称：Journal of Management
印刷版ISSN：1391-8230
出版年度：2013
卷号：9
期号：1
DOI：10.4038/jm.v9i1.7566
语种：English
出版社：South Eastern University of Sri Lanka
摘要：In today’s globalised business World, business firms toil hard for to respond to business competition. Responding to business competition needs to know factors determining competition or rivalry. This study tries to determine factors affecting the competitive rivalry and to know the relationship among factors affecting competitive rivalry and competitive rivalry. Researcher selected 127 rice shop owners using a convenient sampling technique. Results showed that values of Cronbach alpha, items of factors are higher than 0.6. Values of KMO for items are higher than 0.5. It is concluded that values of R, R square and adjusted R square that are greater than 0.953, 0.908 and 0.905 respectively showing that there is a high strength of association between among identified factors such as threats of new entry, power of suppliers, threats of substitutes, power of buyer and competitive rivalry of rice shop owners. F statistics confirm that all factors are related with competitive rivalry. But, T test confirm that all factors except threats of new entry are with competitive rivalry. Journal of Management 2013 9(1): 49-57
关键词：Competitive rivalry; Multiple regression analysis; Rice Shops