文章基本信息

标题：The Influence of Social Networks on the Development of Recruitment Actions that Favor User Interface Design and Conversions in Mobile Applications Powered by Linked Data
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作者：Pedro R. Palos-Sanchez ; Jose Ramon Saura ; Felipe Debasa 等
期刊名称：Mobile Information Systems
印刷版ISSN：1574-017X
出版年度：2018
卷号：2018
DOI：10.1155/2018/5047017
出版社：Hindawi Publishing Corporation
摘要：This study analyzes the most important influence factors in the literature, which have the greatest influence on the conversions obtained in a mobile application powered by linked data. With the study of user interface design and a small user survey (n = 101,053), we studied the influence of social networks, advertising, and promotional and recruitment actions in conversions for mobile applications powered by linked data. The analysis of the users’ behavior and their application in the design of the actions to promote and capture constitutes an important part of the current theories of digital marketing. However, this study shows that its results may be contradictory and depend on other factors and circumstances when mobile applications powered by linked data are considered. The predictive value, reached by the developed model, may be useful for professionals and researchers in the field of digital marketing and the user interface design in mobile applications powered by linked data.