文章基本信息

标题：The ECSI model in higher education in tourism: A segmentation analysis in the Portuguese case
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作者：Eurico, Sofia ; Pinto, Patrícia ; Silva, João Albino 等
期刊名称：Tourism: An International Interdisciplinary Journal
印刷版ISSN：1332-7461
出版年度：2018
卷号：66
期号：2
页码：208-226
语种：English
出版社：Institut za turizam
摘要：This research explores the European Consumer Satisfaction Index model applied to higher education in tourism by including the construct of employability and by accounting for unobserved heterogeneity. In particular, it intends to identify segments of higher education institutions' (HEI) consumers based on the structural model estimates of the European Consumer Satisfaction Index (ECSI), enlarged with the employability construct. A model-based segmentation approach using FIMIX in PLS path modelling is used. The ECSI is properly adjusted to the educational framework and shows its effectiveness when assessing students' satisfaction regarding the attended HEI. Two distinctive graduate segments are identified using a sample of 166 HEI consumers. The results confirm the assumption of heterogeneity as the relationships differ across segments and the need for HEIs to target those segments differently in such a competitive context.
关键词：higher education in tourism; ECSI; FIMIX; PLS; Portugal