摘要:Recent releases of mobile phones, announced by the media as “smartphones” have ever more high technology embedded and they are true handheld computers, where the characteristics of information processing, physical and virtual memory capabilities have incremented with each new release. It is also remarkable that other objective and subjective critical aspects to the total satisfaction of the user are still present when making the decision to buy or not one of these devices. Therefore, we present, using the approach of data envelopment analysis (DEA), an exploratory study considering the main requirements to examine different Smartphone alternatives with respect to characteristics related to the user and the product.
关键词:Smartphones ; Performance assessment ; Data envelopment analysis ; Principal component analysis ; Cluster analysis