文章基本信息

标题：International Medical Tourists’ Behavioral Intention: An Empirical Study in Malaysia
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作者：Mohammad Azimian ; Marzieh Pooladi Reishahri ; Ali A. Asgari 等
期刊名称：Journal of Tourism, Hospitality and Sports
印刷版ISSN：2312-5187
电子版ISSN：2312-5179
出版年度：2017
卷号：32
页码：64-78
语种：English
出版社：International Institute for Science, Technology Education
摘要：A few studies have examined the effect of hospital service quality, hospital accreditation, destination image on patient satisfaction and patient loyalty in a tourism context. The purpose of this study is to evaluate the effect of medical patients’ behavioural intention in Malaysia. A total of 360 questionnaire were distributed and quantitative techniques were used to test the hypotheses within the structural equation modelling (SEM) using SmartPLS software. Our statistical results support the positive effect of hospital service quality, destination image and patient satisfaction on patient loyalty. Hospital accreditation didn’t have positive impact on patient loyalty. The research contribution, implication, and limitation are discussed.
关键词：hospital service quality; destination image; hospital accreditation; patient satisfaction; patients’ loyalty.