文章基本信息

标题：The Relationship Between Student Orientation and Trust in Higher Education
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作者：Halimatussakdiah . ; Abd. Rahman Lubis ; Mirza Tabrani 等
期刊名称：Journal of Marketing and Consumer Research
电子版ISSN：2422-8451
出版年度：2018
卷号：43
页码：8-15
语种：English
出版社：International Institute for Science, Technology Education
摘要：This study explores the student orientation, higher education image, perceived value, satisfaction and student trust at the higher education. The authors hypothesize a significant effect between variables. Data from 347 samples are used to empirically test the hypothesized the effects with multi-stage cluster sampling. The results provide evidence of a significant impact between student orientation, student perceived value, and student satisfaction. Higher education image has a significant influence toward satisfaction, perceived value has a significant effect toward satisfaction and trust, student satisfaction has a significant effect toward student’s trust
关键词：Student Orientation; Image; Perceived Value; Satisfaction; Trust