文章基本信息

标题：E-Toll Usage System Reviewed from Community Income, Benefit, Promotion Appeal, and Community Trust (Empirical Study at Tangerang City E-Toll User 2017)
其他标题：E-Toll Usage System Reviewed from Community Income, Benefit, Promotion Appeal, and Community Trust (Empirical Study at Tangerang City E-Toll User 2017)
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作者：Diah Iskandar
期刊名称：European Journal of Business and Management
印刷版ISSN：2222-2839
电子版ISSN：2222-2839
出版年度：2018
卷号：10
期号：15
页码：1-9
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：This study aims to examine the factors that affect e-toll use system services by using multiple linear regression. This research was conducted in Tangerang area using survey method. This study obtained respondents as many as 150 people who have used e-toll. This study used SPSS.20 software to test the research data. The results of the analysis for this model indicate that Community Income, Benefit, Promotion Appeal and public trust have a positive and significant impact on e-toll use System. The implications of this research are expected to help the banking business sector to pay attention to the factors that influence the interest of using e-toll system. Keywords: Community Income, Benefits, Promotion Appeal, Community Trust, E-Toll
关键词：Community Income; Benefits; Promotion Appeal; Community Trust; E-Toll