文章基本信息

标题：Halal Label, Attention Ingredients, Religiosity, Counterfactual Thinking on Purchase Intention Liang Teh
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作者：Firgosti Flamboyant ; Arief Kusuma Among Praja ; Endang Ruswanti 等
期刊名称：International Journal of Innovative Research in Science, Engineering and Technology
印刷版ISSN：2347-6710
电子版ISSN：2319-8753
出版年度：2017
卷号：6
期号：4
页码：5101
DOI：10.15680/IJIRSET.2017.0604001
出版社：S&S Publications
摘要：non-halal issue in herbal product, illegal halal label, and consumers’ perspective on ingredients fromwhich the product originates can affect the purchase intention. Some studies have been conducted on halal in relation tothe interaction of factors supporting halal environment itself. However further studied have not been conducted usingreligiosity as moderating variable confirming halal label and counterfactual thinking (CFT) as moderating variableconfirming attention to ingredients information on the purchase intention of halal product. Through this study withmoderating variables and methods used can be further analyzed specific things that become a strength in increasingpurchase intentions of halal products and determine the extent of consumer awareness about the urgency of halal itselfso that it can help marketers to analyze the market demand for halal products. The objective research was to analyze theeffect of halal label, attention to ingredients information, religiosity and counterfactual thinking on purchase intentionof halal product. This study involved 120 respondents using non-hierarchical statistical method and linear regression.The result showed that perception on halal label did not affect significantly purchase intention of halal product, butwhen moderated with high religiosity, the perception on halal label affected significantly on purchase intention of halalproduct. Another result showed that attention to ingredients information moderated with CFT highly affects purchaseintention of halal product. However, when attention to ingredients information was high and CFT was high, it resultbecame insignificant. This finding confirmed that perception on halal label and attention to ingredient information hadsimultaneous close relationship of 73.8% in improving purchase intention of halal product.
关键词：Halal label; ingredients; religiosity; CFT and purchase intention.