文章基本信息

标题：Consumer Perception of the Quality of Lamb and Lamb Confit
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作者：Guillermo Ripoll ; Margalida Joy ; Begoña Panea 等
期刊名称：Foods
电子版ISSN：2304-8158
出版年度：2018
卷号：7
期号：5
页码：80
DOI：10.3390/foods7050080
语种：English
出版社：MDPI Publishing
摘要：The patterns of food consumption in general and those of meat, in particular, are constantly changing. These changes are due not only to socioeconomic and cultural trends that affect the whole society but also to the specific lifestyles of consumer groups. Due to the importance of consumer lifestyle, the objectives of this study were (i) to identify the profiles of lamb meat consumers according to their orientation toward convenience, as defined by their eating and cooking habits; (ii) to characterize these profiles according to their socioeconomic characteristics and their preferences regarding the intrinsic and extrinsic quality signals of lamb meat; and (iii) to analyze the willingness to pay for lamb confit. In this study, four types of consumers have been differentiated according to their lifestyles related to lamb consumption. These groups, due to their characteristics, could be called “Gourmet”, “Disinterested”, “Conservative”, and “Basic”. The Gourmet group has characteristics that make it especially interesting to market a product such as lamb confit. However, this group is unaware of this product. Therefore, a possible strategy to expand the commercialization of light lamb and the confit product would be guided marketing to this niche market.
关键词：cluster; intrinsic; extrinsic; oil; meat confit; lamb cluster ; intrinsic ; extrinsic ; oil ; meat confit ; lamb