文章基本信息

标题：Subliminal Priming—State of the Art and Future Perspectives
本地全文：下载
作者：Mohamed Elgendi ; Parmod Kumar ; Skye Barbic 等
期刊名称：Behavioral Sciences
电子版ISSN：2076-328X
出版年度：2018
卷号：8
期号：6
页码：54
DOI：10.3390/bs8060054
语种：English
出版社：MDPI Publishing
摘要：The influence of subliminal priming (behavior outside of awareness) in humans is an interesting phenomenon and its understanding is crucial as it can impact behavior, choices, and actions. Given this, research about the impact of priming continues to be an area of investigative interest, and this paper provides a technical overview of research design strengths and issues in subliminal priming research. Efficient experiments and protocols, as well as associated electroencephalographic and eye movement data analyses, are discussed in detail. We highlight the strengths and weaknesses of different priming experiments that have measured affective (emotional) and cognitive responses. Finally, very recent approaches and findings are described to summarize and emphasize state-of-the-art methods and potential future directions in research marketing and other commercial applications.
关键词：subliminal priming; social psychology; persuasion; marketing; advertisement; event-related brain potentials; subliminal perception; affective priming subliminal priming ; social psychology ; persuasion ; marketing ; advertisement ; event-related brain potentials ; subliminal perception ; affective priming