文章基本信息

标题：An Exploratory Study to Find Effectiveness of E-Marketing Techniques and Its Importance
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作者：Rushi R. Durge ; Manjushree Yewale ; Vandana Nemane 等
期刊名称：International Journal of Innovative Research in Computer and Communication Engineering
印刷版ISSN：2320-9798
电子版ISSN：2320-9801
出版年度：2017
卷号：5
期号：4
页码：7452
DOI：10.15680/IJIRCCE.2017.05040171
出版社：S&S Publications
摘要：With the rapid growth of the World Wide Web, the Internet has become the new medium forcommercial transactions. There is much advice to be found, and some of it is quite useful.with reference to eCommercepreviously used and implementing an Ecommerce giants like Amazon, Flipkart and Snapdeal ecommerce prototypewebsite this paper defines researching applicable but contrasting eMarketing techniques used of relying on webservices that are provided by a limited number of online organisations and customer what other eCommerce techniquescan be equally effective for a market research Although research is initially theoretical, to evaluate and comparedifferent eCommerce techniques, research mainly focuses on the tool and practical implement on digital marketing andused mobile application. Although some analytic techniques may not be fully implemented, this paper has the ability toexpand on its conclusions by incorporating results derived from other evaluations and comparison.
关键词：Ecommerce methodology; e-marketing Challenges; E-Loyalty; Real-time Analytics