文章基本信息

标题：Survey of E-Commerce Strategies for Better ROI in Social Media
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作者：V. Meera ; Dr. B.Radha
期刊名称：International Journal of Innovative Research in Computer and Communication Engineering
印刷版ISSN：2320-9798
电子版ISSN：2320-9801
出版年度：2017
卷号：5
期号：3
页码：4832
DOI：10.15680/IJIRCCE.2017.0503217
出版社：S&S Publications
摘要：Today internet usage makes the modern societies in transforming way of doing business, changed familydynamics and changed education. We continue to change as move through years to come. In E-commerce business thecustomers are the life-blood. Nowadays the customers crave the high value through the ecommerce business. TheElectronic commerce has been vital in the intra business interactions, customer to customer and business to businessinteractions. The social influence has become the important stream of modern life. Most E-commerce today have goneway past their exponential growth phases. Social media creates a dynamic mechanism to encourage opinion formationand information diffusion This paper survey on the strategies for better return on investment in social media. The realtime social media engagement and service for better ROI .
关键词：Business interactions; Social influence; Social Media; Information diffusion