期刊名称:Annals of the University of Bucharest : Geography Series
印刷版ISSN:1013-4115
电子版ISSN:2247-238X
出版年度:2017
页码:98
出版社:University of Bucharest
摘要:This research highlights the role played by events and festivals in the tourism promotionof Bucharest, as well as the possibility of transforming the capital into a major tourist destinationif we use cultural events and festivals as catalysts. The present study starts from the premise that,currently, in Bucharest we can speak of a real phenomenon of celebration and, consequently, triesto identify its main features. By choosing this topical issue we want to bring our support todemonstrate that cultural events and, implicitly, festivals can be an efficient tool for tourism promotion.