文章基本信息

标题：Evaluation Model for the Components of Organizational Identity
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作者：Eglė Kazlauskienė ; Vilma Tamulienė ; Ilona Skačkauskienė 等
期刊名称：Montenegrin Journal of Economics
印刷版ISSN：1800-5845
电子版ISSN：1800-6698
出版年度：2017
卷号：13
期号：3
页码：119-133
出版社：Economic Laboratory for Transition Research Podgorica
摘要：Organizational identity is mentioned in different contexts, linked toorganizational behavior and culture, company mission, image andcommunication and as a result, there emerge some problems interms of definition of its concept and boundaries. Purpose of thearticle: highlighting of the research fields in organizational identityand creation of a model and methodological base for the conduct ofthe component empirical research in organizational identity. Researchmethodology: Two surveys of customers and employees,dealing with them, which enable the assessment of the model relevancefor empirical research and the expression of organizationalidentity components in the selected company. The developed evaluationmodel of the components for organizational identity unites notonly separate components, but also two methodological levels ofevaluation, distinguishing the evaluation of identity under employees’level in an organization and the evaluation of identity under theclient’s level in an organization. The developed evaluation model forthe components if organizational identity is relevant to the empiricalresearch.
关键词：Organizational identity;image;culture;communication;Evaluation of identity components.