文章基本信息

标题：The Slot Machine Selection Process of Casino Gamers
本地全文：下载
作者：Elizma Wannenburg ; Tonie Drotsky ; Johan de Jager 等
期刊名称：Journal of Social Sciences
印刷版ISSN：0971-8923
出版年度：2015
卷号：42
期号：1-2
页码：79-87
出版社：Kamla-Raj Enterprises, Delhi
摘要：Consumers are faced with decisions, such as what product or brand to buy. The casino gaming areahosts hundreds of slot machines that vary in theme, colour and sound. The objective of this research was todetermine if differences existed between male and female gamers regarding the way they select a slot machinegame. The sample population consists of gamers playing at a specific slot machine in the casino. Six hundred andthirty structured questionnaires were obtained through personal interviews. The main findings indica ted that nosignificant differences exist between male and female gamers regarding the way they select a slot machine game toplay on. The findings of this study could assist the casino management and slot machine manufacturer s inunderstanding what process casino gamers follow when selecting a slot machine game to play as well a s in thedevelopment of new marketing strategies and new product development.
关键词：Decision-making Process. Atmospheric Stimuli. Marketing Efforts. Psychological Field. Consumers’;Wants