文章基本信息

标题：TAKING MULTI MODE RESEARCH STRIDES DURING THE INNOVATION OF A CRICKET COMPETITIVE INTELLIGENCE FRAMEWORK
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作者：Liandi van den Berg ; Seugnet Blignaut
期刊名称：International Journal of Social Sciences and Humanity Studies
电子版ISSN：1309-8063
出版年度：2017
卷号：9
期号：1
页码：136
出版社：Social Sciences Research Society
摘要：This paper describes the multi-mode research methodological steps during thedevelopment of a competitive intelligence (CI) framework for cricket coaches.Currently no framework exist to guide coaches to gain a competitive advantagethrough competitor analysis. A systematic literature review (SLR) ascertained thesimilarities and differences between the business CI and sport coaching andperformance analysis (PA) domains. The qualitative document analysis performedin ATLAS.TITM rendered a reputable inter- and intra-document analysis validitywith κ = 0.79 and 0.78 respectively. The document analysis contributed towardsthe compilation of a semi-structured interview schedule to investigate thebusiness-related CI process occurrence within the sport coaching context. Theinterview schedule was finalised after university-peers’ interviews provided inputon the proposed schedule. Thereafter data collection entailed semi-structuredinterviews with high-level cricket coaches and support staff on CI activities intheir coaching practices. The coach interviews were verbatim transcribed andanalysed with ATLAS.TITM. A codebook of the codes created in the analysis wascompiled. The researcher established the inter- and intra-reliability with a Cohens’Kappa of 0.8. A constant comparative method of data analysis guided theanalysis, which was performed until data saturation was reached. The 4338interview code incidences were quantitized ‒ the conversion of qualitative data tonumerical data. A coefficient cluster analyses on all indices detected clusters witha linkage distance set at four was performed, from which five themes emerged.The 71 codes were conceptually concatenated into 28 categories, linked to the fivedifferent themes. The multi-method research design rendered a conceptual andapplicable CI framework for cricket coaches.
关键词：Multi-mode research; Competitive intelligence; Sport