文章基本信息

标题：The Economic and Touristic Regeneration of Local Communities through the Long Tail of Events
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作者：Mario Calabrese ; Xhimi Hysa ; Alberto Bilo# a 等
期刊名称：Academic Journal of Business, Administration, Law and Social Sciences
印刷版ISSN：2410-3918
电子版ISSN：2410-8693
出版年度：2016
卷号：2
期号：3
页码：9-18
出版社：IIPCCL
摘要：The aim of this study is to demonstrate, in the light of new technologies, the importance of the“long tail” of events for the development of local communities from the economic and tourismstandpoint. From the management perspective, an event represents a relevant touristic driver,especially when oriented to small communities. The methodology used, albeit referring tothe positive method, incorporates the concept of Chris Anderson’s “long tail” and recentconceptualizations of the Viable Systems Approach. Thus, it refers to literature review methodand theory development. Findings of this study emphasize a new perspective of creatingvalue for the development of local communities, based on the evolution of the concept ofevent (from the mass event to the mass of events). The existing literature on the subject hasgenerally deepened the organizational implications arising from the standardization of eventsrather than those of customization. Therefore, referring to the originality and value of thepresent research, it considers the pure customization, which provides even a custom design ofthe event, a decisive factor for the economic and touristic development of local communities.The study presents also practical implications related with the possibility, thanks to newtechnologies, to convey to the user/citizen an event that is diff erentiated and personalized.
关键词：local communities; “long tail”; mass events; niche events; mass of events.