文章基本信息

标题：All at Once or Bit by Bit? How the Serialization of News Affects Recipients’ Attitudes Toward Politicians Involved in Scandals
其他标题：All at Once or Bit by Bit? How the Serialization of News Affects Recipients’ Attitudes Toward Politicians Involved in Scandals
本地全文：下载
作者：Christian von Sikorski ; Johannes Knoll
期刊名称：International Journal of Communication
印刷版ISSN：1932-8036
出版年度：2018
卷号：12
页码：19
语种：English
出版社：USC Annenberg Center
摘要：Journalists tend to serialize political scandals and publish scandalous information bit by bit instead of all at once in a single news article. Disseminating scandalous information in a serialized way may affect readers’ perceptions of the scandal and the politicians involved in it independently of the information that is conveyed. To test this assumption, an experiment was conducted. All participants were exposed to identical scandalous information. However, the form of presentation—exposure to one, two, three, four, or five article(s)—was systematically manipulated. Serialization indeed indirectly increased participants’ negative attitudes about the politician via the perceived scandal’s importance, participants’ reading duration, cognitive elaboration, and intensity of negative emotions.
关键词：political scandal; serialization; attitudes; negative emotions; media effects