文章基本信息

标题：Research on the Dissemination Path of Virtual Reality Book Publications
本地全文：下载
作者：Feifei Han ; Zhangzhi Ge ; Rongting Zhou 等
期刊名称：Open Journal of Social Sciences
印刷版ISSN：2327-5952
电子版ISSN：2327-5960
出版年度：2018
卷号：06
期号：03
页码：108-121
DOI：10.4236/jss.2018.63007
语种：English
出版社：Scientific Research Publishing
摘要：Based on the summary of the dissemination and management status of virtual reality book publications, this article builds a dissemination industry ecosystem of the virtual reality book publications with the core of IP operation, and also expounds the relationship among stakeholders in the ecosystem. Finally, this article discusses the dissemination path of virtual reality book publications in details from three aspects of marketing integration, IP operation and organization integration.
关键词：Virtual Reality Book Publications;Virtual Reality Technology;Dissemination Path