文章基本信息

标题：Uncovering Consumer Mindsets Regarding Raw Beverages
本地全文：下载
作者：Ryan Zemel ; Attila Gere ; Petraq Papajorgji 等
期刊名称：Food and Nutrition Sciences
印刷版ISSN：2157-944X
电子版ISSN：2157-9458
出版年度：2018
卷号：09
期号：03
页码：259-267
DOI：10.4236/fns.2018.93020
语种：English
出版社：Scientific Research Publishing
摘要：Nutritional fads in the health and fitness world are constantly changing. Each new craze has its believers and critics. For the consumer, “what to believe” becomes a topic filled with uncertainty. This paper presents a systematic approach to understanding what consumers believe about the health messaging of “raw beverages”. The paper presents both substantive results from US consumers, as well as demonstrates a general approach by which researchers can more deeply understand the consumer mind with respect to the specifics of health and wellness issues.
关键词：Raw;Food;Beverages;Health;BiMiLeap