文章基本信息

标题：El nivel de conocimiento y la reputación social de las empresas cooperativas. El caso de la Región de Murcia
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作者：Federico Martínez-Carrasco Pleite ; Maged Eid
期刊名称：CIRIEC-España, Revista de Economía Pública, Social y Cooperativa
印刷版ISSN：0213-8093
电子版ISSN：1989-6816
出版年度：2017
期号：91
页码：5-29
语种：Spanish
出版社：Centre International de Recherches et d'Information sur l'Economie Publique, Sociale et Coopérative
摘要：En este trabajo, partiendo de la información generada con una encuesta realizada a 321 ciudadanos de la Región de Murcia, se cuantifica el grado de conocimiento, la notoriedad, la imagen y la reputación que de las empresas cooperativas tiene su población. La información generada revela el aún insuficiente conocimiento que los ciudadanos tienen acerca de las cooperativas y de la Economía Social. Aún así, se comprueba la positiva imagen que de las mismas se tiene en relación a sus beneficios sociales; en el desarrollo de valores, en la generación de empleo de calidad o por su contribución al desarrollo de los territorios. El estudio de las dimensiones de su reputación empresarial realizado, permitió comprobar un nivel débil o vulnerable en todas ellas, siendo por lo general mayor la valoración que los ciudadanos otorgan a las empresas capitalistas, salvo en dos dimensiones concretas, como son la integridad empresarial o la ciudadanía.
其他摘要：Objectives. According to the International Labor Organization, one of the main barriers to the development of the cooperative model throughout the world is the lack of knowledge and social awareness about its values and its contribution to development. This study a aims precisely to know the level of knowledge and social awareness that citizens have about the contribution of cooperative enterprises to the development of a more economically and socially responsible economic model, favoring the reduction of poverty, the creation of more stable jobs and that favors social integration. The main objective of this work was to study the level of knowledge that citizens have about the cooperative business model and its inspiring principles. Secondly, to check its reputation level against conventional capitalist companies, approaching their level of excellence based on the value that citizens give to these companies through seven large dimensions of reputation. To achieve this goal, a field study was designed, with which to gather primary information about the impressions, news and values that citizens have about cooperative societies. Methodology. For the study of the level of knowledge that citizens have about cooperative companies, a questionnaire was designed with 21 questions, which was used with 321 citizens in year 2014 at different locations in the Region of Murcia, located in the southeast of Spain. With this questionnaire, besides approximating to the level of knowledge and the global assessment people have of this type of collective enterprise, also was studied the image that citizens have about these companies. For the study of business reputation, respondents were asked to value companies based on seven dimensions, following the RepTrak Pulse model. The seven dimensions considered were: D1. Quality: it offers excellent products and quality services. D2. Degree of innovation: offers innovative products or services or innovates in the way of doing things. D3. Treatment of employees: the company is an attractive place to work as an employee. D4. Ethics in management: is a company managed responsibly, behaving ethically and shows its operations with transparency...
关键词：Conocimiento; notoriedad; imagen; reputación; cooperativas; Región de Murcia.
其他关键词：Knowledge; reputation; image; cooperatives; Region of Murcia.