文章基本信息

标题：From success on TV to involvement in social networks. El Príncipe & Galerias Velvet on Facebook
本地全文：下载
作者：Leire Gómez Rubio ; Nereida López Vidales
期刊名称：Doxa Comunicación
印刷版ISSN：1696-019X
电子版ISSN：2386-3978
出版年度：2015
卷号：XX
页码：137-160
出版社：CEU Ediciones
摘要：The next article shows the results of the analysis on television strategy and participative activity of the public registered by the official profiles on Facebook of the two national series that showed the highest audience average during the first semester of 2014: El Principe and Galerias Velvet. Researches show the preference of the audience on participating on the net during the most approximated time lapse to its broadcasting on television, reacting, above all, to media contents.
关键词：Audience; Facebook; social television; social network; fiction; series.