文章基本信息

标题：E-bike trials’ potential to promote sustained changes in car owners mobility habits
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作者：Corinne Moser ; Yann Blumer ; Stefanie Lena Hille 等
期刊名称：Environmental Research Letters
印刷版ISSN：1748-9326
电子版ISSN：1748-9326
出版年度：2018
卷号：13
期号：4
页码：044025
DOI：10.1088/1748-9326/aaad73
语种：English
出版社：IOP Publishing Ltd
摘要：Modal shifts hold considerable potential to mitigate carbon emissions. Electric bikes (e-bikes) represent a promising energy- and carbon-efficient alternative to cars. However, as mobility behaviour is highly habitual, convincing people to switch from cars to e-bikes is challenging. One strategy to accomplish this is the disruption of existing habits—a key idea behind an annual e-bike promotion programme in Switzerland, in which car owners can try out an e-bike for free over a two-week period in exchange for their car keys. By means of a longitudinal survey, we measured the long-term effects of this trial on mobility-related habitual associations. After one year, participants' habitual association with car use had weakened significantly. This finding was valid both for participants who bought an e-bike after the trial and those who did not. Our findings contrast the results of other studies who find that the effect of interventions to induce modal shifts wears off over time. We conclude that an e-bike trial has the potential to break mobility habits and motivate car owners to use more sustainable means of transport.