文章基本信息

标题：An Effective Model for Evaluating Website Quality Considering Customer Satisfaction and Loyalty: Evidence of Airline Websites
本地全文：下载
作者：Naeimeh Elkhani ; Sheida Soltani ; Aryati Bakri 等
期刊名称：International Journal of Computer Science Issues
印刷版ISSN：1694-0784
电子版ISSN：1694-0814
出版年度：2013
卷号：10
期号：2
出版社：IJCSI Press
摘要：This paper provides a better understanding of the impact of e-quality on customer satisfaction which leads to the retention of loyal customers to airline e-ticketing websites. In this paper website quality is divided into three levels including: "website performance", "website information" and "website online service". Three sets of E-SERVQUAL criteria are chosen following a review of prior airline website studies in order to map each three levels. To measure customer satisfaction in each level, Additive Difference Model measurement method of Expectancy Disconfirmation Theory is integrated with the proposed model. Thus, the proposed model is comprised of the Expectancy Disconfirmation Theory model, a three-level framework, and E-SERVQUAL model. This model can help airline website decision-makers to understand the customers point of view concerning website quality and to identify the strengths and weaknesses of designed airline websites in attracting customers to e-ticketing.
关键词：Airline Websites Quality Criteria; Expectancy Disconfirmation Theory; E;SERVQUAL model; Three;Levels Framework.