文章基本信息

标题：CONTINUOUS CREATION OF ENTREPRENEURIAL ORIENTATION: A REWARD AND REINFORCEMENT PERSPECTIVE
本地全文：下载
作者：Shathees Baskaran ; Nomahaza Mahadi ; Siti Zaleha Abdul Rasid 等
期刊名称：Journal of Technology Management and Business
印刷版ISSN：2289-7224
出版年度：2018
卷号：5
期号：2
语种：English
出版社：Universiti Tun Hussein Onn Malaysia (UTHM)
摘要：Entrepreneurial orientation is important for organization’s sustainability. However, there are continuous debates discussing about organizational factors that activate entrepreneurial orientation among employees. Using data for three cement manufacturing companies in the southern part of Peninsular Malaysia, this study examined the influence of reward and reinforcement in creating entrepreneurial orientation among employees. A quantitative research occupying a web based online survey was adopted in the research. Three hypotheses examining the relationship between reward and reinforcement and three entrepreneurial orientation dimensions were formulated and tested in the research. With a response rate of 70.4 per cent, the statistical finding revealed that reward and reinforcement has significant relationship with only innovativeness while it has failed to provide similar evidence of significant association for risk-taking and also pro-activeness.
关键词：reward and reinforcement;entrepreneurial orientation;innovativeness;pro-activeness;risk-taking