文章基本信息

标题：Fair trade coffee potential market in Italy: a roaster sector analysis
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作者：Sérgio Pedini ; Lucio Cecchini ; Fabio Maria Santucci 等
期刊名称：Rivista di Economia Agraria
印刷版ISSN：2281-1559
出版年度：2017
卷号：72
期号：2
页码：195-214
DOI：10.13128/REA-22661
语种：English
出版社：Firenze University Press
摘要：This paper analyses the Italian coffee market within the Fair Trade Movement - FTM. Coffee is one of the main commodities and the most important FTM product, but with a low Italian participation. This research aims at analyzing the Italian roasters, including their current behavior and their potential. All Italian roasting companies have been contacted, but only 54 out of 567 have responded. The results indicate a low level of knowledge about the FTM requirements. Consequently, the Italian companies are losing this opportunity to exploit this market segment. Italian roasters should acquire more information about the FTM and its potentials, as to enter more aggressively into FTM markets, combining with the consolidated fame of the Italian coffee.
关键词：Fair Trade Movement;coffee;ethical food;economic development;product quality