文章基本信息

标题：UNDERSTANDING THE ACCEPTANCE OF IT-BASED SHARING ECONOMIC SERVICES
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作者：DONG HYUK JO ; JONG WOO PARK ; HONG SEOK PARK 等
期刊名称：Journal of Theoretical and Applied Information Technology
印刷版ISSN：1992-8645
电子版ISSN：1817-3195
出版年度：2018
卷号：96
期号：2
页码：455
出版社：Journal of Theoretical and Applied
摘要：This study aims to empirically verify the structural relationships between perceived risks, perceived values, trust, and intention to use for sharing economy services. In order to achieve the objective of this study, the survey was conducted targeting the car sharing service which has been noticeably growing in the sharing economy service. In the results of the study, first, the perceived risks of sharing economy service had negative(-) effect on the perceived values. Second, the perceived risks had negative(-) effect on trust. Third, the economic value and social value had positive(+) effect on trust while the functional value not had effect on trust. Fourth, the functional value and economic value had positive(+) effect on the intention of use while the social value not had effect on the intention to use. Lastly, trust had positive(+) effect on the intention to use. This study provided a chance to understand the risks and values actually perceived by potential users before the full-scale vitalization of sharing economy service, and also to see the importance of trust. Moreover, it also suggested the direction to establish strategies for the vitalization of services.
关键词：Sharing Economy Services; Perceived Risk; Perceived Values; Trust; Intention to Use