文章基本信息

标题：Non-price competition in the regional high-rise construction market
本地全文：下载
作者：Elena Ganebnykh ; Tatyana Burtseva ; Ekaterina Gurova 等
期刊名称：E3S Web of Conferences
印刷版ISSN：2267-1242
电子版ISSN：2267-1242
出版年度：2018
卷号：33
页码：1-12
DOI：10.1051/e3sconf/20183303046
出版社：EDP Sciences
摘要：The article analyzes the market of high-rise residential construction in the city of Kirov (Russia). A minimal significance of price factors has been revealed in the process of the market analysis. This suggests that a lower price does not guarantee an increase in consumer demand. Thus, factors of non-price competition are of great importance in the market in question. The expert survey has identified the factors of non-price competition which influence consumer perceptions. A perceptual map has been constructed on the basis of the identified factors by means of the factor analysis to determine the positioning of each high-rise building relative to the consumer requirements. None of the high-rise residential buildings in the market in question meets the consumers’ expectations of an “ideal facility”.