文章基本信息

标题：Importance of Green Marketing and Its Potential
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作者：Zuzana Dvořáková Líšková ; Eva Cudlínová ; Petra Pártlová 等
期刊名称：Visegrad Journal on Bioeconomy and Sustainable Development
印刷版ISSN：1338-8339
电子版ISSN：1339-3367
出版年度：2016
卷号：5
期号：2
页码：61-64
DOI：10.1515/vjbsd-2016-0012
出版社：Walter de Gruyter GmbH
摘要：Green marketing is possibly the newest type of marketing. Recently, it has also been the most discussed one by organizations, companies and even states. Green marketing tries to produce, promote and recycle products that are friendly to the environment. Green marketing is a global concern and it is going to have a better future. However, this type of marketing meets a few problems such as much effort to replace conventional products and a lack of confidence. Many companies produce and promote such products as much as possible. In spite of this, the public is still sceptical. The paper presents the theoretical important knowledge on green marketing, its definitions, customer behaviour formulas, and its potential.
关键词：green marketing ; behaviour ; Eco; product ; generation