文章基本信息

标题：Influence of layouts on visual impression: Comparing 12 flyer layout patterns
本地全文：下载
作者：Yutaka Andoh ; Kengo Omura ; Takano Kentaro 等
期刊名称：Scientific Research and Essays
印刷版ISSN：1992-2248
出版年度：2017
卷号：12
期号：20
页码：200-207
DOI：10.5897/SRE2017.6511
语种：English
出版社：Academic Journals
摘要：The purpose of this study was twofold. First, extent of the influence of flyer layouts on user impressions was investigated. Data were collected from 425 non-designers. The participants, consisting of eight groups of men and women between the ages of 20 and 50, were shown 60 flyers (12 layouts × five other design features) of a piano concert on a computer screen. The percentage of layout contribution to user impression, estimated by the ranges of category scores, was under 20%. This result indicates that layouts have a relatively small influence on impressions. Second, using dual scaling, layouts which had an influence on the variety of impressions was confirmed. The analysis produced X/Y dimensions where the first dimension (X-axis) indicated “formal-casual” and the second dimension (Y-axis) indicated “powerful-delicate.” It was suggested that the degree of alignment enhanced a formal impression, while the degree of symmetry enhanced a powerful impression.
关键词：Layout; flyer; user impression; document design