文章基本信息

标题：Configurações Estratégicas em MPEs: uma análise da atuação de mulheres empreendedoras do setor de serviços de Londrina - PR
本地全文：下载
作者：Gabriel Varea Gonçalves ; Saulo Fabiano Amâncio-Vieira ; Gerson Antonio Melatti 等
期刊名称：Revista de Administração da UFSM
印刷版ISSN：1983-4659
出版年度：2017
卷号：10
期号：4
页码：652-667
DOI：10.5902/198346598897
语种：Portuguese
出版社：Universidade Federal de Santa Maria
摘要：This research seeks to verify the existence of different settings in the process of strategy formation in small enterprises in the service sector of Londrina/PR. Theoretical framework is based on studies of Cochia and Machado da Silva (2004) about the environmental context, Miles and Snow (1978) about four types of strategy, Carland, Carland and Hoy (1992, 1998) and Inácio and Gimenez (2004) to measure the entrepreneur index, and Bailey and Avery (1998) for the classification of strategic types. This research is classified as quantitative, descriptive and exploratory study. It was conducted a censos with the 70 service companies associated with CMEG / FECOMERCIO. The results demonstrate that most of the leaders of these companies have Entrepreneurial attitude, the main type of competitive strategy adopted was incremental, that the environmental context of companies is local, and the dominant dimension in the development of the strategy is the Prospector, in other words, companies are continually seeking to expand the range of products / services.