出版社:Escola Brasileira de Administração Pública e de Empresas - Fundação Getulio Vargas
摘要:This research was based on Internationalization as an organizational phenomenon in permanent theoretical and managerial developments. It aims to analyze the evolution of the concept of ‘internationalization’ through economic and behavioral schools. A literature review is presented, discussing the schools that develop empirical studies and postulate analysis models on methods for internationalization of companies in the world. Finally, the concept of born global is presented, considering the development of the internationalization phenomenon. The article depicts the paradigm shift in how the internationalization process is seen pragmatically and theoretically.
关键词:Internationalization;Concepts;Epistemology of internationalization;Internacionalización;Conceptos;Epistemología de la internacionalización;Internacionalização;Conceitos;Epistemologia da internacionalização