文章基本信息

标题：Canons in Media Language and Professional Voice
本地全文：下载
作者：Juan M. Hernández-Campoy ; Juan A. Cutillas-Espinosa
期刊名称：Complutense Journal of English Studies
印刷版ISSN：2386-3935
出版年度：2017
卷号：25
页码：49-68
DOI：10.5209/CJES.56860
语种：English
出版社：Servicio de Publicaciones de la Universidad Complutense de Madrid
摘要：Linguistic prescriptivism is an ideology and authority based practice that has traditionally vindicated the use of norms of language as social conventions on correctness, appropriateness, aesthetics and validity, also affecting media language. The aim of this paper is to explore the theoretical underpinnings of the Script Design model, which underlines the need to consider not only responsive and even initiative based performance, but also the script or use of a professional voice, as part of structural constrains, that conditions the individual linguistic behaviour in public occupations. The debate on responsive-initiative motivations in stylistic variation is a central issue of the traditional pendulum-oscillating di-lemma in social theory about the relationship between structure and agency, i.e. between sociolinguistic limitations and creativity, and also between speaker intention and listener understanding. Despite their social or regional background, speakers modify their linguistic production in public depending on the market characteristics and the structural constrains. The spirit of the Script Model, therefore, alludes to the standing debate in both classical and contemporary sociological theory over the primacy of social structure or agency in shaping human behaviour and the meaning of human behaviour itself.
关键词：variación estilística;diseño de guion;prescriptivismo;estandaridad;acción voluntaria
其他关键词：stylistic variation;script design;prescriptivism;standardness;agency