摘要:The mode how media influence in the construction of body beauty standards is not new. A fast technological developments of the last decades has promoted significant changes in the way we access information and we communicate with others. Social networks and mainly facebook are examples of that. Comprising the facebook as a stimulating agency of the “cult of the body”, but in a few moments as a promoter of resistance to it, we try to analyze how some practices such as diet, the surgical interventions, the consumption of cosmetics; well as the models themselves body appears published in this social network - In the form of images and speeches - and how, consequently, they influence women's lives who use it. Besides that, we seek to present some thoughts on the implications of this phenomenon in and for physical education classes.
关键词:Media;Cult of the Body;Physical Education;Medios de comunicación;Culto al Cuerpo;Educación Física;Meios de Comunicação;Culto ao Corpo;Educação Física