文章基本信息

标题：Pengembangan Model Bisnis pada Lokawisata Baturaden Menggunakan Business Model Canvas
本地全文：下载
作者：Ratih Mukti Azhar ; Ono Suparno ; Setiadi Djohar 等
期刊名称：MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
印刷版ISSN：2085-8418
出版年度：2018
卷号：12
期号：2
语种：Indonesian
出版社：Institut Pertanian Bogor
摘要：The development of tourism sector in this era of globalization requires each business actor in this sector to continue development business including Lokawisata Baturaden which is one of the natural tourist attractions located in Central Java. Therefore, it is necessary to design the right business model so that Lokawisata Baturaden can understand how to run management activities effectively and efficiently. The objective of this study was to design a future business model of Lokawisata Baturaden as a developed tourism recreation. The analytical method utilized in the study was business model canvas (BMC) with SWOT and blue ocean strategy. The results showed that created of new value proposition for future business model design in the form of educational entertainment programs for children and families in Lokawisata Baturaden affected every element of the business model canvas such as the addition in terms of key resources owned, key activities undertaken, cooperation partners, and income streams who signed in. The cost structure incurred addition and reduction of costs in terms of promotional activities. Costumer segment, the main focus is family, children, and students.
关键词：business model canvas; lokawisata; nature tourism; tourism