文章基本信息

标题：Business Model Innovation as a Tool to Establish Corporate Sustainability
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作者：Csaba Fogarassy ; Balint Horvath ; Robert Magda 等
期刊名称：Visegrad Journal on Bioeconomy and Sustainable Development
印刷版ISSN：1338-8339
电子版ISSN：1339-3367
出版年度：2017
卷号：6
期号：2
页码：50-58
DOI：10.1515/vjbsd-2017-0009
出版社：Walter de Gruyter GmbH
摘要：Considering the frequently changing business environment, staying competitive on the current markets takes more efforts from companies in the 21 st century. Conducting only incremental product innovation does not meet the market criteria anymore. The successful entrepreneurs of the future must focus more on the design of their business models to gain superior economic performance. Besides the market, society has also raised a major requirement towards companies, which is being socially responsible. The word ‘sustainability’ regarding businesses might confuse a lot of people as several aspects of the term reach beyond its traditional economic interpretation. The present study provides a clear explanation and furthermore examines its application at a corporate level. This paper aims to present how business model innovation does not simply lead to economic success but its generated value can be extended to social and environmental aspects as well.
关键词：business model innovation ; business models for sustainability ; corporate sustainability ; corporate social responsibility ; sustainability management