文章基本信息

标题：Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior
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作者：Mª, del Mar Ramos-González ; Rubio-Andrés, Mercedes ; Sastre-Castillo, Miguel Ángel 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2017
卷号：9
期号：9
页码：1-19
出版社：MDPI, Open Access Journal
摘要：This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data for 104 large Spanish firms defined as sustainable by the Corporate Reputation Business Monitor (MERCO) ranking.
关键词：corporate reputation; sustainable entrepreneurship; ethical behavior; good governance; PLS-SEM