文章基本信息

标题：Does Social Media Use Influence Entrepreneurial Opportunity? A Review of its Moderating Role
本地全文：下载
作者：Park, Joo Y. ; Sung, Chang Soo ; Im, Il 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2017
卷号：9
期号：9
页码：1-16
出版社：MDPI, Open Access Journal
摘要：Social media platforms are an indispensable part of entrepreneurship practices. They offer entrepreneurs a platform for business growth and brand development. However, little is known about the effect of social media use on identifying entrepreneurial opportunities. Utilizing social cognition theory, this research focuses on how certain factors—prior knowledge, alertness, and social media—may impact two aspects of opportunity: the discovery and the creation of entrepreneurial opportunity. This study focuses on the investigation of the moderating role of social media use on entrepreneurial opportunities. The findings have important practical and academic implications for how social media impacts entrepreneurship and can be used to increase the ability of entrepreneurs to find new opportunities.
关键词：social cognitive theory; alertness; prior knowledge; social media; entrepreneurial opportunity