文章基本信息

标题：The Effects of Perceived Value, Website Trust and Hotel Trust on Online Hotel Booking Intention
本地全文：下载
作者：Kim, Seo Yeon ; Kim, Jong Uk ; Park, Sang Cheol 等
期刊名称：Sustainability
印刷版ISSN：2071-1050
出版年度：2017
卷号：9
期号：12
页码：1-14
出版社：MDPI, Open Access Journal
摘要：With the rapid development of information technology in hotel booking context, it is no doubt that many hotels consequently enhance the needs of integrating information technologies into their overall business operations. In this study, we developed a research model which consists of perceived value, trust toward a third party online booking site, and trust toward hotels, and tested it by using partial least square techniques. Survey data were collected from 307 individuals who have prior experiences on making a reservation using third-party online booking sites. Based upon our findings, we found that the perceived value, which was affected by both price and quality, was positively related to individuals’ intention to book. We also found that both trust toward third-party online booking sites and trust toward hotels, which was influenced by online review, have positive impacts on individuals’ intention to book. The implications of these findings for both research and practice are discussed.
关键词：intention to book; online hotel booking; perceived value; trust toward a third-party online booking sites; trust toward hotels